A multidisciplinary brand designer, director, and illustrator based in the Netherlands. My professional experience spans crafting illustration systems, shaping brand languages, and developing design systems and components. I’ve worked with both emerging and established tech companies, as well as agencies across San Francisco and Silicon Valley, while also engaging deeply in the fields of art and culture. I’ve had the privilege of learning from notable mentors, including Armin Hofmann, Paul Rand, Wolfgang Weingart, and Pierre Mendell.

Clients include: IBM, Mozilla, Google, Netflix, MBC TV, Matternet, Luum, Dolby Digital, YouTube, Sony, eBay, and numerous others. For further details or to explore collaboration opportunities, please get in touch.




Contact
Past  Work/Clients

Sunjin Kim
Eindhoven, Netherlands

Email 
Instagram–Studio Mohm
Instagram–Humble Beings





IBM
Mozilla
MBC TV
JUUL
Google
Flexport
Matternet
Okta
Luum
eBAY
Box
Dolby Digital
Youtube
Elevaate
Aim
Autodesk
Leanplum
Xbox
Nike
Schwab
Lexus
Scion
Sony
Party.JP
Oddfellows
AKQA
Tolleson
...


2020–



2018–2020










2018



2017–





2015–2016




2012–2015




2011–2012 




2009–2011
Senior Brand Designer/Brand Lead/Director
Freelance
San Francisco/Seattle/Eindhoven

JUUL Labs—Creative Director–APAC
JUUL Labs
—Creative Director–International
Led creative direction for a bespoke flagship store in Seoul, South Korea, and conceptualized recycling programs at JUUL HQ. Art directed photoshoots and films for an APAC testimonial campaign, directed motion graphics for digital campaigns in APAC. Ensured brand identity uniformity across consumer displays, signage, collateral, digital experiences, retail environments, and duty-free experiences in EMEA and APAC.
San Francisco, USA

Korea National Univ. of Cultural Heritage
—Visiting Professor
Taught “Introduction to Design (Personal Branding)”
Buyeo, South Korea

MOHM
—Co–Founder/Creative Director
Recognized by South Korea’s Ministry of Culture, featured in significant exhibitions in Seoul, Tokyo, and Milan Design Week, by reimagining the design of traditional Korean crafts.
South Korea

JUNIOR
—Senior Art Director (Freelance)
eBay–eBay shopbot AI app
Shyp–Shyp.com redesign
San Francisco, USA

Box
—Brand Design Lead/Brand Steward
Rebrand–Unified Box’s disparate subbrands with a single comprehensive design system.
San Francisco, USA

AKQA
—Senior Art Director (Freelance)
Youtube.com–A comprehensive visual audit/brand guidelines.
Schwab–Redesign of Schwab.com
San Francisco, USA

AKQA
—Art Director
Xbox.com–Redesign of Xbox.com
Nike NFR–Brand refresh
San Francisco, USA




Skills
Exhibitions. Installation.Press. Interviews. Publications.

Brand Audit (Competitive Review/Visual Audit)
Branding (Brand Identity/Visual Design System)
Brand Guidelines and Style Guides
Brand Strategy
Art Direction
Photography
Graphic Design
Editorial
Type Design
Icon Design
Web Design
Digital Design
Illustration
Illustration System
Product Design (Lifestyle/Design Objects )
Retail Space Design
Experiential Design (Installation)
Textile Design



IBM—Flagship Headquarters OMA
Wall graphics
September 2024
Seoul, South Korea


Graphic Days
Around the world: Future Glance
September 2024
Torino, Italy

MBC—Munhwa Broadcasting Corporation
Illustration for the Public Digital Wall at MBC HQ
(82 ft x 22 ft)
June 2024
Seoul, South Korea

휴가예감 (休家藝咁)
Craft Trend Fair Main Exhibition
공예트렌드페어 주제관 전시
December 3–6, 2020
Seoul, South Korea

Monochrome Monologue (수묵의 독백)
Constancy and Change in Korean Traditional Craft
MI gallery
May 9–June 11, 2019
Tokyo, Japan

Humble Beauty
Movement Lab
June 7, 2020
Busan, South Korea

Monochrome Monologue (수묵의 독백)
Constancy and Change in Korean Traditional Craft
Milan Design Week
April 8–14, 2019
Milan, Italy

Constancy and Change
Main Exhibition
Craft Trend Fair
공예트렌드페어 주제관 전시

November 22–25, 2018
Seoul, South Korea

Sweet Korea
Exhibition of Korean Crafts
November 3–4, 2018
Tokyo, Japan

Mohm (Brand Launch)
Craft Trend Fair Main Exhibition
December 7 – 10, 2017
Seoul, South Korea

Dolby Digital HQ
Wall Graphics
San Francisco, USA

Post Text Design Exhibition
A Typographic Exhibition Concerning Idioms
Samwon Paper Gallery
November 15, 2013
Seoul, South Korea

Shift 2006 Design Exhibition
January, 2006
Sapporo, Japan

Phaidon
Korean Craft
Book Release—Editorial Feature
2026

Graphic Days
Designer Profile
September 2024
Torino, Italy

Adobecreate
Artist Spotlight
January 2022
Global

Naver Design Press
MOHM–Korean traditional craft
December 7, 2020
South Korea

The Korea Times
Designer/Artist Announcement
November 19, 2018
South Korea

Cahier de Paris
MOHM Interview
October 2018
Paris, France

행복이가득한집
MOHM–Editorial Feature
October 2018
Seoul, South Korea

Korean Craft Design Foundation–No. 032
공예디자인 32호
MOHM–Editorial Feature
July 2018
Seoul, South Korea

행복이가득한집
MOHM–Editorial Feature
March 2018
Seoul, South Korea

Korean Craft Design Foundation–No. 029
공예디자인 29호
MOHM–Editorial Feature
January 2018
Seoul, South Korea

Idiot V2. Obscurity
Annual Design Publication
Concept/Content/Design
November 2016
Seoul, South Korea/San Francisco, USA

Idiot V1. Lefthand
Annual Design Publication
Concept/Content/Design
February 2013
Seoul, South Korea/San Francisco, USA


Altpick Interview
Designer Spotlight
September 2007
New  York, USA

Step Magazine
Top 25 design personalities in the U.S.
(
Nominated by Luke Hayma, Pentagram, NY)
February 2005.
New York, USA



© 2025 Sunjin Kim. All Rights Reserved