A multidisciplinary brand designer, director, and illustrator based in the Netherlands. My professional experience spans crafting illustration systems, shaping brand languages, and developing design systems and components. I’ve worked with both emerging and established tech companies, as well as agencies across San Francisco and Silicon Valley, while also engaging deeply in the fields of art and culture. I’ve had the privilege of learning from notable mentors, including Armin Hofmann, Paul Rand, Wolfgang Weingart, and Pierre Mendell.
Clients include: IBM, Mozilla, Google, Netflix, MBC TV, Matternet, Luum, Dolby Digital, YouTube, Sony, eBay, and numerous others. For further details or to explore collaboration opportunities, please get in touch.
Contact Past Work/Clients Sunjin Kim
Eindhoven, Netherlands
IBM Mozilla MBC TV
JUUL
Google Flexport Matternet Okta Luum
eBAY Box Dolby Digital Youtube Elevaate
Aim Autodesk Leanplum Xbox
Nike
Schwab Lexus Scion Sony Party.JP Oddfellows AKQA Tolleson
...
2020–
2018–2020
2018
2017–
2015–2016
2012–2015
2011–2012
2009–2011Senior Brand Designer/Brand Lead/Director Freelance
San Francisco/Seattle/Eindhoven
JUUL Labs—Creative Director–APAC JUUL Labs—Creative Director–International
Led creative direction for a bespoke flagship store in Seoul, South Korea, and conceptualized recycling programs at JUUL HQ. Art directed photoshoots and films for an APAC testimonial campaign, directed motion graphics for digital campaigns in APAC. Ensured brand identity uniformity across consumer displays, signage, collateral, digital experiences, retail environments, and duty-free experiences in EMEA and APAC.
San Francisco, USA Korea National Univ. of Cultural Heritage—Visiting Professor
Taught “Introduction to Design (Personal Branding)”
Buyeo, South Korea MOHM—Co–Founder/Creative Director
Recognized by South Korea’s Ministry of Culture, featured in significant exhibitions in Seoul, Tokyo, and Milan Design Week, by reimagining the design of traditional Korean crafts.
South Korea
JUNIOR—Senior Art Director (Freelance)
eBay–eBay shopbot AI app
Shyp–Shyp.com redesign
San Francisco, USA
Box—Brand Design Lead/Brand Steward
Rebrand–Unified Box’s disparate subbrands with a single comprehensive design system.
San Francisco, USA
AKQA—Senior Art Director (Freelance)
Youtube.com–A comprehensive visual audit/brand guidelines.
Schwab–Redesign of Schwab.com
San Francisco, USA
AKQA—Art Director
Xbox.com–Redesign of Xbox.com
Nike NFR–Brand refresh
San Francisco, USA
Skills Exhibitions. Installation.Press. Interviews. Publications.
Brand Audit (Competitive Review/Visual Audit)
Branding (Brand Identity/Visual Design System)
Brand Guidelines and Style Guides
Brand Strategy
Art Direction
Photography
Graphic Design
Editorial
Type Design
Icon Design
Web Design
Digital Design
Illustration
Illustration System
Product Design (Lifestyle/Design Objects )
Retail Space Design
Experiential Design (Installation)
Textile Design