A multidisciplinary brand designer, director, and illustrator based in the Netherlands. Professional experiences extend from crafting illustration systems to shaping comprehensive brand languages and developing design system components. I've worked with tech startups and agencies in both San Francisco and Silicon Valley for over two decades, while also working in the fields of art and culture. I’ve also had the privilege of learning under notable mentors such as Armin Hofmann, Paul Rand, Wolfgang Weingart, and Pierre Mendell.

Collaborations include: IBM, Mozilla, Google, MBC TV, Matternet, Luum, Dolby Digital, YouTube, Sony, eBay, and numerous others. For further details or to explore collaboration opportunities, please get in touch.





Contact
Sunjin Kim
Eindhoven, NL

Email
Instagram





Past Work/Clients
IBM
Mozilla
MBC TV
JUUL
Flexport
Matternet
Okta
Luum
Google
eBAY
Box
Dolby Digital
Youtube
Xbox
Nike
Schwab
Lexus
Sony
...




Services
Brand Audit 
Brand Identity
Brand System
Brand Guidelines
Brand Strategy
Art Direction 
Photography
Graphic Design
Editorial
Type Design
Icon Design
Web Design
Digital Design
Illustration
Illustration System
Product Design
Retail Space Design
Experiential Design
Textile Design




CV2020–



2018–2020















2018





2017–










2015–2016



2012–2015



2011–2012 



2009–2011


Senior Brand Designer/
Brand Lead/Director
Freelance

JUUL Labs
Creative Director–APAC
JUUL Labs

Creative Director–International

Led creative direction for a flagship store in Seoul and developed recycling programs at JUUL HQ, San Francisco. Art directed photoshoots and films for an APAC testimonial campaign, directed motion graphics for digital campaigns, and ensured consistent brand identity across consumer displays, signage, collateral, digital experiences, retail environments, and duty-free in EMEA and APAC.
San Francisco, USA

Korea National University
of Heritage

Introduction to branding 
Visiting Professor
South Korea

MOHM

Co–Founder/Creative Director

Recognized by South Korea’s Ministry of Culture, featured in significant exhibitions in Seoul, Tokyo, and Milan Design Week, by reimagining the design of traditional Korean crafts.
South Korea/USA

JUNIOR

Senior Art Director 
San Francisco, USA

Box

Brand Design Lead
San Francisco, USA

AKQA

Senior Art Director 
San Francisco, USA

AKQA

Art Director 
San Francisco, USA





Exhibitions
IBM—Flagship HQ OMA
Wall graphics
September 2024~
New York, USA


Graphic Days
Around The World
September 2024
Torino, Italy

MBC TV–HQ
Illustration for the Public
Digital Wall at MBC HQ
(82 ft x 22 ft)
June 2024
Seoul, South Korea

Craft Trend Fair
Main Exhibition Pavilion
휴가예감 (休家藝咁)
공예트렌드페어 주제관 전시
December 3–6, 2020
Seoul, South Korea

Monochrome Monologue
(수묵의 독백)
Constancy & Change in
Korean Traditional Craft
MI gallery
May 9–June 11, 2019
Tokyo, Japan

Humble Beauty
Movement Lab
June 7, 2020
Busan, South Korea

Monochrome Monologue
(수묵의 독백)
Constancy & Change in
Korean Traditional Craft
Milan Design Week
April 8–14, 2019
Milan, Italy

Constancy and Change
Main Exhibition
Craft Trend Fair
공예트렌드페어 주제관 전시

November 22–25, 2018
Seoul, South Korea

Craft Korea
Exhibition of Korean Crafts
November 3–4, 2018
Tokyo, Japan

Mohm (Brand Launch)
Craft Trend Fair
Main Exhibition
December 7 – 10, 2017
Seoul, South Korea

Dolby Digital HQ
Wall Graphics
2015
San Francisco,  USA

A Typographic Exhibition Concerning Idioms
Samwon Paper Gallery
November 15, 2013
Seoul, South Korea

Shift 2006 Design Exhibition
January, 2006
Sapporo, Japan

Press/Publications
Phaidon
Korean Craft
2026 (Coming soon)

Graphic Days
Around The World: Future Glance
Featured  Designer/Illustrator
September 2024
Torino, Italy

Naver Design Press
MOHM–Korean traditional craft
Featured Designer/Artist
December 7, 2020
South Korea

The Korea Times
Designer/Artist Announcement
November 19, 2018
South Korea

Cahier de Paris
MOHM Interview
October 2018
Seoul/Paris

행복이가득한집
MOHM–Editorial Feature
October 2018
South Korea

Korean Craft Design Foundation–No. 032
공예디자인 32호
MOHM–Editorial Feature
July 2018. South Korea

행복이가득한집
MOHM–Editorial Feature
March 2018
South Korea

Korean Craft Design Foundation–No. 029
공예디자인 29호
MOHM–Editorial Feature
January 2018
South Korea

Idiot V2. Obscurity
Design Publication
November 2016
Seoul/San Francisco

Idiot V1. Lefthand
Design Publication
February 2013
Seoul/San Francisco/

Altpick Interview
Designer Spotlight
September 2007
New  York, USA

Step Magazine
Top 25 design personalities in the U.S. (Nominated by Luke Hayman, Pentagram, NY)
February 2005
USA






© 2025 Sunjin Kim. All rights reserved.

© 2025 Sunjin Kim. All Rights Reserved