KIM
Eindhoven
NL
Collaborations include: IBM, Mozilla, Google, MBC TV, Matternet, Luum, Dolby Digital, YouTube, Sony, eBay, and numerous others.
For further details or to explore collaboration opportunities, please get in touch. #337FE4
Eindhoven
NL
Jun 2019–Sept 2020
Oct 2018–Jun 2019
Spring 2018
Jun 2017–Present
May 2015–2016
Jan 2012–Apr 2015
May 2011–Jan 2012
Dec 2009–Feb 2011
Freelance
Developed visual identity platforms and systems including typography, color palette, illustration, iconography, Art direction, digital design,
and event design.
San Francisco/Seattle/Netherlands
JUUL Labs
Creative Director–APAC
Creative Director–International InternationalLed creative direction for a bespoke flagship store in Seoul, South Korea, and conceptualized recycling programs at JUUL HQ.
Art directed photoshoots and films for an APAC testimonial campaign, directed motion graphics for digital campaigns in APAC. Ensured brand identity uniformity across consumer displays, signage, collateral, digital experiences, and retail environments in EMEA and APAC. Formulated and executed engaging duty-free experiences, understanding all criteria and legal requirements for both regions.
San Francisco
Korea National University of Cultural Heritage
Visiting Professor/Lecturer
Taught “Introduction to Design (Personal Branding)”
South Korea
MOHM
Co-Founder/Creative Director
Recognized by South Korea’s Ministry of Culture, featured in significant exhibitions in Seoul, Tokyo, and Milan Design Week, by reimagining the design of traditional Korean crafts, and executing brand expression, packaging, ecommerce, and exhibition space design.
San Francisco/Seoul
JUNIOR
Senior Art Director–Freelance
eBay Shopbot AI app–Defined mood, tone, and design language in collaboration with eBay’s Brand and UX teams producing the first AI shopping assistant, fusing eBay’s established brand identity with ShopBot’s unique personality.
San Francisco
Shyp–Helped Shyp distinguish itself from competitors by differentiating and humanizing their brand through a new visual language, distinct art direction and illustration style, and by crafting an adaptable, consistent, and modular design system.
San Francisco
Box
Brand Design Lead/Brand Steward (Report to VP of Brand)
Rebranding–Unified Box’s disparate subbrands with a single comprehensive system governing design and illustration, iconography, and identity systems, enabling teams to ensure consistency across apps and brand experiences.
San Francisco
AKQA
Senior Art Director–Freelance
Youtube.com–Remedied a lack of visual brand equity, with
a comprehensive visual audit that established design consistency with a new typeface, methods for creating sub-brand logos, graphic interpretation of the play button, and a secondary color palette with brand guidelines.
Schwab–Redesign of Schwab.com
Ensured a cohesive and impactful website experience by leading initiatives that aligned design goals, business objectives, and user needs through a cross-functional effort involving user-centered testing and iterative refinements.
San Francisco
AKQA
Art Director
Xbox.com–Redesign of Xbox.com
Made dramatic improvements to the speed and flexibility of content updates by introducing a modular design system developed through visual audit, competitive review, and a style guide to ensure brand consistency.
Nike–Brand refresh
Responsible for the redesign of the Nike NFR logotype and the new color palette. Created storyboards, and oversaw the animation.
San Francisco
Senior Brand Designer/Brand Lead
Freelance
JUUL Labs
Creative Director–APAC
Creative Director–International
Led creative direction for a bespoke flagship store in Seoul, South Korea, and conceptualized recycling programs at JUUL HQ.
Art directed photoshoots and films for an APAC testimonial campaign, directed motion graphics for digital campaigns in APAC. Ensured brand identity uniformity across consumer displays, signage, collateral, digital experiences, and retail environments in EMEA and APAC. Formulated and executed engaging duty-free experiences, understanding all criteria and legal requirements for both regions.
San Francisco
Korea National University of Cultural Heritage
Visiting Professor/Lecturer
Taught “Introduction to Design (Personal Branding)”
South Korea
MOHM
Co-Founder/Creative Director
Recognized by South Korea’s Ministry of Culture, featured in significant exhibitions in Seoul, Tokyo, and Milan Design Week, by reimagining the design of traditional Korean crafts.
South Korea
JUNIOR
Senior Art Director (Freelance)
eBay–eBay shopbot AI app
Shyp–Shyp.com redesign
San Francisco
Box
Brand Design Lead/Brand Steward
Rebranding–Unified Box’s disparate subbrands with a single comprehensive design system.
San Francisco
AKQA
Senior Art Director (Freelance)
Youtube.com–A comprehensive visual audit and a brand guidelines.
Schwab–Redesign of Schwab.com
San Francisco
AKQA
Art Director
Xbox.com–Redesign of Xbox.com
Made dramatic improvements to the speed and flexibility of content updates by introducing a modular design system.
Nike NFR–Brand refresh
San Francisco
Branding (Brand Identity/Visual Design System)
Brand Guidelines and Style Guides
Brand Strategy
Art Direction + Photography
Graphic Design
Editorial
Type Design
Icon Design
Web Design
Digital Design
Illustration
Illustration System
Product Design (Lifestyle/Design Objects )
Retail Space Design
Experiential Design (Installation)
Textile Design
Mozilla
MBC TV
Flexport
Matternet
Okta
Luum
Elevaate
Dolby Digital
Box
Youtube
Aim
Autodesk
Leanplum
Xbox
Nike
eBAY
Lexus
Schwab
Scion
Sony
Party.JP
Oddfellows
AKQA
Tolleson
...
Illustration for the Public Digital Wall at MBC HQ
(82 ft x 22 ft)
September 2024
Seoul, South Korea
MBC—Munhwa Broadcasting Corporation
Illustration for the Public Digital Wall at MBC HQ
(82 ft x 22 ft)
2024.
Seoul, South Korea
휴가예감 (休家藝咁)
Craft Trend Fair Main Exhibition
공예트렌드페어 주제관 전시
December 3 – 6, 2020
Seoul, South Korea
Monochrome Monologue (수묵의 독백)
Constancy and Change in Korean Traditional Craft
MI gallery
May 9 – June 11, 2019
Tokyo, Japan
Monochrome Monologue (수묵의 독백)
Constancy and Change in Korean Traditional Craft
Milan Design Week
April 8 – 14, 2019
Milan, Italy
Constancy and Change Craft Trend Fair
Main Exhibition 공예트렌드페어 주제관 전시
November 22 – 25, 2018
Seoul, South Korea
Sweet Korea
Exhibition of Korean Crafts
November 3 – 4, 2018
Tokyo, Japan
Mohm (Brand Launch)
Craft Trend Fair Main Exhibition
December 7 – 10, 2017
Seoul, South Korea
Dolby Digital HQ
Wall Graphics
Post Text Design Exhibition
A Typographic Exhibition Concerning Idioms
Samwon Paper Gallery
November 15, 2013
Seoul, South Korea
Shift 2006 Design Exhibition
December 1, 2005
Sapporo, Japan
Korean Craft
2026
Naver Design Press
MOHM–Korean traditional craft Editorial Feature December 7, 2020
South Korea
The Korea Times
Designer/Artist Announcement
November 19, 2018
South Korea
Cahier de Paris
MOHM Interview
October 2018
Seoul/Paris
행복이가득한집
MOHM–Editorial Feature
October 2018
South Korea
공예디자인 32호
KCDF No. 032
MOHM–Editorial Feature
July 2018. South Korea
행복이가득한집
MOHM–Editorial Feature
March 2018
South Korea
공예디자인 29호
KCDF No. 029
MOHM–Editorial Feature
January 2018. South Korea
Idiot V2. Obscurity
Yearly Design Publication
Concept/Content/Design
November 2016
Seoul/San Francisco/Portland
Idiot V1. Lefthand
Yearly Design Publication
Concept/Content/Design
February 2013
Seoul/San Francisco/Portland
Altpick Interview
Designer Spotlight
September 2007
USA
Step Magazine
Top 25 design personalities in the U.S. to keep an eye on. Nominated by Luke Hayman, a partner at Pentagram, NY
February 2005. USA