Client
Box
Project
Boxworks.
Tech Conference, San Francisco
Year
2015 Role ↴
Creative Direction + Designer
What I did Event Branding
Event Design System Art Direction
Concept
Illustration DesignOverview For Boxwork 2015, a series of illustrated posters was created to highlight Box’s core services and product features while reinforcing the event’s unique identity. The Boxwork event logo served as the central visual motif, adapted in each poster to reflect the headline and product features. This approach allowed the logo to function as both a unifying element and a flexible metaphor, linking each illustration to Box’s key product benefits.