KIM
Eindhoven
NL
Elevaate
Project
Rebrand
Year
2016
Creative Direction + Designer
What I did
Visual Concept
Brand Identity
Brand Design System
Brand Guidelines
Design
Photography
Art Direction
Elevaate—a cloud-based retail platform launched in 2014—reimagines physical retail mechanics for the digital era, letting suppliers claim premium “digital shelf” space instantly without altering a retailer’s CMS or requiring IT support. The logotype, set in lowercase, keeps the brand approachable and human, reflecting the platform’s seamless, intuitive experience. The “t” is transformed into a bold plus sign, symbolizing product benefit, activation, and amplification. Its clean, geometric form conveys precision and reliability, reinforcing the balance of technical capability and simplicity central to Elevaate’s identity. Clean, minimal typography and graphic lines echo retail shelving, creating clarity and consistency, while illustrated silhouettes add playfulness. Candid, unfiltered photography captures real-world retail environments, highlighting Elevaate’s seamless integration and instant access to premium digital shelf space.
A palette of bright hues paired with monochromatic tones offers flexibility and a cohesive visual framework. Limiting each layout to a single bright hue simplifies internal application and ensures consistent brand presentation. Comprehensive guidelines support scalable implementation across print and digital touchpoints.