KIM
Eindhoven
NL
White Dirt
Project
Rebrand
Role ↴
Creative Director + Designer
What I did
Design Strategy
Visual Concept
Brand Identity
Brand System Design
Brand Guidelines
Design
Digital Design & Social Media
Objective
Modern Artifacts—inspired by archaeological relics
The project aimed to prioritize the artist's work, avoiding excessive visual personality or trend-specific design, to create a cohesive and enduring brand identity. Typography is influenced by Lliazd's books, emphasizing visual movement, fluidity, and tactility to suggest the artist’s handmade process—slow and revealing. The color palette and logotype maintained a subdued role to evoke a humanistic, expressive yet modest and understated feel.