KIM
Eindhoven
NL
Box
Project
Box Illustration System
Role ↴
Creative Direction + Designer
Brand Lead
What I did
Strategy
Illustration
Design
Overview
The objective was to develop a cohesive illustration system for Box, one of the central components of the brand system. The style blends the precision of straight-edged lines with the playful optimism of rounded shapes, creating a graphic, authentic, and modern aesthetic that scales seamlessly across applications for clarity and consistency.
A structured illustration system supports different use cases through three tiers: Tier 1 provides simple, functional icons for digital and app applications; Tier 2 features detailed, engaging illustrations with a playful tone; and Tier 3 explores conceptual, expressive, and narrative-driven visuals.