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Client
Elevaate

Project
Rebrand

Year
2016

Role ↴
Creative Director + Designer

What I did
Visual Concept
Brand Identity
Brand Design System
Photography
Brand Guidelines
Art Direction
Design

Objective
A new generation of intelligent digital merchandising.

The rebranding initiative for Flexport was grounded in core design principles: utility, adaptability, objectivity, and flexibility. These principles guided the development of a new wordmark and symbol, characterized by geometric precision and cleanliness, and complemented by a minimalist color palette and art direction.

Emphasizing functionality and modernity, the design choices prioritized essential elements to ensure clear communication while avoiding unnecessary embellishment. Notably, the Flexport wordmark features a unique capability for dynamic letter combinations within the lockup—reflecting the brand's agility and adaptability.

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