SUNJIN
KIM
















































Eindhoven
NL About   Visual NotesStudio MohmHumble Beings

SJ.Kim—Eindhoven, NL

A multidisciplinary brand designer, director, and illustrator based in the Netherlands. Professional experiences extend from crafting illustration systems to shaping comprehensive brand languages and developing design system components. I've worked with tech startups in San Francisco and Silicon Valley for over two decades, while also working in the fields of art and culture. I’ve also had the privilege of learning under notable mentors such as Armin Hofmann, Paul Rand, Wolfgang Weingart, and Pierre Mendell.

Collaborations include: IBM, Mozilla, Google, MBC TV, Matternet, Luum, Dolby Digital, YouTube, Sony, eBay, and numerous others. For further details or to explore collaboration opportunities, please get in touch.



Contact
CVPast  Work/Clients
Sunjin Kim
Eindhoven
NL


sk(at)humble-beings.com
Instagram IBM
Mozilla
MBC TV
Flexport
Matternet
Okta
Luum
Elevaate
Dolby Digital
Google
Box
Youtube
Aim
Autodesk
Leanplum
Xbox
eBAY
Nike
Lexus
Schwab
Scion
Sony
Party.JP
Oddfellows
AKQA
Tolleson
...

2020–


2018–2020










2018




2017–





2015–2016




2012–2015




2011–2012 




2009–2011Senior Brand Designer/Brand Lead
Freelance

JUUL Labs—Creative Director–APAC
JUUL Labs—Creative Director–International
Led creative direction for a bespoke flagship store in Seoul, South Korea, and conceptualized recycling programs at JUUL HQ. Art directed photoshoots and films for an APAC testimonial campaign, directed motion graphics for digital campaigns in APAC. Ensured brand identity uniformity across consumer displays, signage, collateral, digital experiences, retail environments, and duty-free experiences in EMEA and APAC.
San Francisco

Korea National University of Cultural Heritage—Visiting Professor
Taught “Introduction to Design (Personal Branding)”
South Korea

MOHM—Co–Founder/Creative Director
Recognized by South Korea’s Ministry of Culture, featured in significant exhibitions in Seoul, Tokyo, and Milan Design Week, by reimagining the design of traditional Korean crafts.
South Korea

JUNIOR—Senior Art Director (Freelance)
eBay–eBay shopbot AI app
Shyp–Shyp.com redesign
San Francisco

Box—Brand Design Lead/Brand Steward
Rebranding–Unified Box’s disparate subbrands with a single comprehensive design system.
San Francisco

AKQA—Senior Art Director (Freelance)
Youtube.com–A comprehensive visual audit and a brand guidelines.
Schwab–Redesign of Schwab.com
San Francisco

AKQA—Art Director
Xbox.com–Redesign of Xbox.com
Nike NFR–Brand refresh
San Francisco




Skills
Past  Work/Clients
Brand Audit (Competitive Review/Visual Audit)
Branding (Brand Identity/Visual Design System)
Brand Guidelines and Style Guides
Brand Strategy
Art Direction + Photography
Graphic Design
Editorial
Type Design
Icon Design
Web Design
Digital Design
Illustration
Illustration System
Product Design (Lifestyle/Design Objects )
Retail Space Design
Experiential Design (Installation)
Textile Design

IBM
Mozilla
MBC TV
Flexport
Matternet
Okta
Luum
Elevaate
Dolby Digital
Google
Box
Youtube
Aim
Autodesk
Leanplum
Xbox
Nike
eBAY
Lexus
Schwab
Scion
Sony
Party.JP
Oddfellows
AKQA
Tolleson
...



Exhibitions Press/Interviews/PublicationsIBM—Flagship Headquarters OMA
Wall graphics
September 2024
Seoul, South Korea

Graphic Days
Around the world: Future Glance
September 2024
Torino, Italy

MBC—Munhwa Broadcasting Corporation
Illustration for the Public Digital Wall at MBC HQ
(82 ft x 22 ft)
June 2024
Seoul, South Korea

휴가예감 (休家藝咁)
Craft Trend Fair Main Exhibition
공예트렌드페어 주제관 전시
December 3–6, 2020
Seoul, South Korea

Monochrome Monologue (수묵의 독백)
Constancy and Change in Korean Traditional Craft
MI gallery
May 9–June 11, 2019
Tokyo, Japan

Humble Beauty
Movement Lab
June 7, 2020
Busan, South Korea

Monochrome Monologue (수묵의 독백)
Constancy and Change in Korean Traditional Craft
Milan Design Week
April 8–14, 2019
Milan, Italy

Constancy and Change
Main Exhibition
Craft Trend Fair
공예트렌드페어 주제관 전시
November 22–25, 2018
Seoul, South Korea

Sweet Korea
Exhibition of Korean Crafts
November 3–4, 2018
Tokyo, Japan

Mohm (Brand Launch)
Craft Trend Fair Main Exhibition
December 7 – 10, 2017
Seoul, South Korea

Dolby Digital HQ
Wall Graphics

Post Text Design Exhibition
A Typographic Exhibition Concerning Idioms
Samwon Paper Gallery
November 15, 2013
Seoul, South Korea

Shift 2006 Design Exhibition
January, 2006
Sapporo, JapanPhaidon
Korean Craft
2026 (Coming soon)

Naver Design Press
MOHM–Korean traditional craft
December 7, 2020
South Korea

The Korea Times
Designer/Artist Announcement
November 19, 2018
South Korea

Cahier de Paris
MOHM Interview
October 2018
Seoul/Paris

행복이가득한집
MOHM–Editorial Feature
October 2018
South Korea

Korean Craft Design Foundation–No. 032
공예디자인 32호
MOHM–Editorial Feature
July 2018. South Korea

행복이가득한집
MOHM–Editorial Feature
March 2018
South Korea

Korean Craft Design Foundation–No. 029
공예디자인 29호
MOHM–Editorial Feature
January 2018
South Korea

Idiot V2. Obscurity
Annual Design Publication
Concept/Content/Design
November 2016
Seoul/San Francisco/Portland

Idiot V1. Lefthand
Annual Design Publication
Concept/Content/Design
February 2013
Seoul/San Francisco/Portland

Altpick Interview
Designer Spotlight
September 2007
New  York, USA

Step Magazine
Top 25 design personalities in the U.S. (Nominated by Luke Hayma, Pentagram, NY)
February 2005. USA

© 2025 Sunjin Kim. All Rights Reserved