KIM
Eindhoven
NL
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IBM
Project
Flagship HQ–Madison Ave, NYC
Year
2024
Illustrator
What I did
Visual Concept
Illustration
The Elements of New York.
This project was commissioned to celebrate the opening of IBM’s flagship hq at One Madison Avenue—a milestone for the New York–based global technology company.
Drawing from IBM’s brand attributes and ethos, the illustration employs graphic symbols imbued with meaning, interwoven with visual references to New York City. These elements are layered with color blocking to guide the viewer’s eye across the composition—creating a sense of rhythm and gradual movement that echoes the pulse of the city and IBM’s spirit of innovation.