KIM
Eindhoven
NL
LLDD
Project
Branding
Year
2022
Creative Direction + Design
What I did
Design Strategy
Visual Concept
Brand Identity
Brand System Design
Brand Guidelines
Design
Digital Design & Social Media
Poetic Minimalism
The LLDD rebranding encapsulates a blend of relaxed refinement inspired by Danish Hygge principles with a playfully polished aesthetic. It captures the essence of the brand's ethos, effortlessly integrating into diverse design environments while maintaining its unique identity.
A color palette of neutrals and bright pastel colors adds vibrancy, personality, and warmth to the design system. Serif and sans-serif typography selections marry classic elegance with modern simplicity, reflecting the designer's ability to seamlessly blend traditional and contemporary elements in her work, creating timeless and current spaces.