KIM
Eindhoven
NL
Wild Shaman
Project
Rebrand
Team
Sunjin Kim
Koray Ekremoglu
Year
2022
Creative Direction + Design
What I did
Design Strategy
Visual Concept
Brand System Design
Brand Guidelines
Design
Digital Design
Wild Shaman in Portland specializes in handmade vintage Turkish kilims, rugs, and décor directly sourced from Turkey.
The rebrand aimed to infuse mysticism and heritage, drawing inspiration from traditional Turkish motifs and ancient protective symbols. The design concept centered on the belief that these elements could serve as powerful talismans, imbued with the energy to safeguard homes and nurture a sense of belonging.