KIM
Eindhoven
NL
Close
Matternet
Project
Branding
Team
Marc Shillum: Identity + Creative Direction
Ido Baruchin: Industrial Design
Sunjin Kim: System Design
Year
2016
System Designer
What I did
Logotype Exploration
Typography
Iconography
Color Palette
Tasked with developing a cohesive visual system aligned with Matternet’s hexagon-inspired brand identity, the goal was to create a simple, modern design system that could be seamlessly integrated into existing assets. The iconography was derived from the hexagonal motif, transforming the geometric form into a modular set of icons. These icons were applied across both the drone’s surface and the digital interface, ensuring visual consistency across physical and digital touchpoints while reinforcing the brand’s identity and mission.
The color palette drew inspiration from the changing sky throughout the day—from morning to dusk to night—reflecting the company's global reach and the dynamic nature of drone operations. Typography balanced the technical precision of the drones with a human touch. The existing Stratum typeface, known for its sharp, angled terminations, was complemented with Domain, a serif typeface, to introduce approachability and humanity. This combination mirrored the harmony between technology and humanity inherent in Matternet's mission.