KIM
Eindhoven
NL
MOHM
Project
Product Development and Brand Launch
Year
2018
Co–Founder
Creative Director + Designer
What I did
Product Concept and Design
Brand Identity
Brand System Design
Art Direction
Brand Collateral + Packaging
Exhibition Design
Textile Design
Digital Design (Social Media +
E–commerce)
Korean Traditional Crafts.
Recontextualized.
The project originated during a sabbatical as a personal endeavor to pay homage to traditional Korean craft. The execution involved reimagining the design of these traditional crafts, encompassing brand concept, product designs, brand expressions, packaging, e-commerce, and exhibition space designs.
Mohm has been recognized by South Korea’s Ministry of Culture and featured in prominent exhibitions in Seoul, Tokyo, and Milan Design Week.